Meet The Founder

Hi, I’m Maddie Baute, the founder and owner of The Social Plan

Born and raised in Frankfort, KY, I now call Lexington home. I joined the Army National Guard at 17 to help pay for college and walked away with a strong sense of discipline, purpose, and pride that still drives me today.

I earned my degree in Interior Design from Western Kentucky University, but along the way, I found my passion in storytelling, especially through social media and branding. Helping small businesses build confidence online felt like a natural next step.

What I love most about this work is the connection it fosters. Social media enables us to connect with people we might never have met otherwise, and I believe every business has a story worth sharing.

With a creative background and military foundation, I bring structure, clarity, and heart to every project. I built The Social Plan to help local businesses grow confidently and consistently without the overwhelm.

Let’s tell your story and make it stand out.